In this era of instant information and limitless choices, how people research, compare and purchase travel has changed. In a hubspot survey, 81% of responders said travel purchases are directly influenced by social media posts.
Looking to give your online brand strategy a boost? Kim graduated from the University of Wollongong with a Bachelor of Commerce specialising in Marketing and Information Technology. She is uniquely placed to review and update your digital marketing strategy. Specialising in travel brands, get in touch for consultations on integrated communications, social media strategy, brand essence, or an all encompassing strategic marketing plan.
- 80% of travellers read 6-12 reviews before choosing a hotel
- 77% of travellers usually or always reference reviews before choosing a hotel
- 53% of travellers won’t book a hotel until they’ve first read reviews
Learn how to cut through the online clutter and land a brand message with impact!